Benefits of a Virtual Tour | Insight 360° Tours


	As of August 2006, over half of American adult Internet users (61%) have taken virtual tours of another location online. (2006 Pew Internet & American Life Study) On a typical day, more than six million people are taking virtual tours in cyberspace, up from roughly two million in 2004. (2006 Pew Internet & American Life Study) 79% of repeat buyers & 84% of first time buyers use the Internet to search for a home. (2006 National Association of Realtors Survey) Images are one of the biggest reasons Internet marketing has become so popular. 54% of home buyers who are searching for their next home on realtor.com will not even look at a home unless there is a featured tour. (National Association of Realtors, January 2006)

	96.2% of travelers use the Internet as a source of information when planning a trip. 80% of Internet shoppers say images are imperative when deciding to buy or use a company's product or services. (2006 Pew Internet & American Life Study) A compelling use of virtual tour technology will keep visitors on your site, and will also keep them coming back. When the time comes, and the prospective buyer is ready to initiate contact, your sales person and website, which have been most successful in "branding" and "bonding" with the potential buyer, can be assured an opportunity. In cyberspace, a site with a virtual tour and interactive media will receive 38% more views than a competitor's site that is lacking media. (2006 Pew Internet & American Life Study) 80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your company online. The daily cost for print advertising varies between $66-$150 per day and has a shelf life averaging around 30 days. Print advertising has a limited market penetration based on your distribution and does not allow the consumer to interact or engage with the advertisement. While the cost of a virtual tour averages around 27 CENTS per day. With a shelf life of 365 days and WORLDWIDE penetration, the cost to interact with your client is MUCH less.